Securing a high rank for your content on Google’s top pages can be real trouble at times. Often you are left with contents ranked way less than your expectations, even with SEO and everything else required for it. This continuous struggle for ranks is sure frustrating. If you are facing the same problem, then this blog is for you.
To resolve the problem, first, you should understand its causes. There are some distinct reasons why your website content is not ranking well despite all your efforts. Keep reading to learn why it is happening and what measures to adopt to improve the scenario.
Let us take a quick look at the reasons why your content is not ranking. There could be a lot of issues, but the top 5 among the most common and decisive reasons are covered in the lines below.
1. Technical Issues
The core foundation of every website’s SEO is Technical SEO. A lot of aspects fall under this category. Some of those are:
- Image alt tags
- XML sitemap
- Loading Speed of your Website
- Mobile-friendliness, usability, and responsiveness
Most SEO professionals lay too much focus on back-links and content, and technical issues are often neglected. Irrespective of the quality of your content, a website with serious technical issues are very likely to secure a lower rank on the SERP (Search Engine Results Page).
Even if your contents somehow manage to reach higher on the SERP without proper technical optimization, the positions would not be long-lasting. Once Google realizes that your website falls short on technical optimization, the ranks would turn bad again. Thus, the choice of a good content marketing company is crucial.
2. Not Having A Strong Backlink Profile for your Website
Back-links are significant aspects of the overall SEO working process. The search engines evaluate the “link-profile” of every website. This determines the popularity and trustworthiness of the websites and their contents to the netizens. Without a strong back-link profile, your website will not be high up on the SERP.
Acquire more back-links to strengthen the back-link profile of your website. Some important points related to this are:
- The generated back-links should mainly come from authoritative websites
- The pages should not be irrelevant to your industry, niche, and website
- The back-link profile must look natural
- Quality back-links are more valuable than a huge quantity of the same.
3. Quality of Your Content
Technical SEO and back-links are important. But the quality and frequency of content uploading from your website are more important. The usefulness of your content determines whether or not it secures higher ranks at the top of the search results. Google analyses and evaluates every website’s contents based on several factors. Your contents have to be relevant, in-depth, and helpful for your users.
Focus on the production of high-quality content, based on the needs and demands of your users. Try to produce lengthy content (500+ words) without infringing the quality. Useful and appreciable content of decent length can help you secure higher ranks on the SERP.
4. Not Using Meta Data Correctly
Even if a lot of factors have become crucial for SEO, the importance of precise, keyword-rich Meta Data is undeniable. Many writers, as well as SEO agencies, state that meta-information, is not vital anymore, but in reality, it is still important.
Meta Data includes meta descriptions and meta titles. These help the users understand the nature of your content. The page titles (meta titles) and page descriptions (meta descriptions) must portray the information contained in the page accurately. Interesting meta info can help you generate significantly more clicks in the SERPs.
5. Alignment of Your Content to User Intent
User intent plays a major role in the overall ranking of your content. Even more than specific keyword phrases and keywords. Try and interact with your users, understand their desires, and create matching content. Make sure you are producing content for the users and not the search engines.
In-depth, useful content aligned to the user’s intent increases the odds of ranking within the top results on the SERPs. Carefully written content, with proper meta information along with technical backup, can make wonders on the SERP. Make the necessary adjustments to your SEO strategy to increase your rank positions and generate greater traffic through your website.